The Journey of Egyptian Strawberries with Next: From Farms to Global Tables

At Next, we believe quality begins in the soil. Here is the meticulous journey of our strawberries: Cultivation & Variety Selection: We use premium varieties (like Festival and Fortuna) grown in rich Egyptian soil, with strict monitoring of irrigation and organic fertilization. Precision Hand-Harvesting: Fruits are hand-picked in the early morning to avoid heat stress, ensuring they reach the precise color stage required for export. In-Field Sorting & Packing: Initial sorting happens immediately. Strawberries are placed directly into punnets to minimize handling and prevent bruising. Rapid Pre-cooling: Within two hours of harvest, the fruit enters pre-cooling tunnels to lower the core temperature, which is crucial for maximizing shelf life. Logistics & Cold Chain: Products are transported in temperature-controlled trucks to airports or ports, with 24/7 monitoring until they reach the final consumer.