Our People are Our Secret: How Next Makes a Difference in Every Fruit

At Next, we believe that technology alone isn't enough; the expert human touch is what sets our products apart in global markets. This scene from our fields reflects our core values: Field Expertise: Our workers are experts at judging fruit ripeness by sight and touch, ensuring crops are harvested at their absolute peak. Hygiene & Safety Standards: We train all our staff on strict hygiene protocols, including glove-wearing and using sterilized harvesting tools to prevent cross-contamination. Careful Packaging: As seen in Next's branded boxes, the packing process is handled with precision to secure the fruit and prevent bruising during transit, maintaining its beauty until it reaches the consumer. Supporting Communities: We take pride in supporting the Egyptian countryside by providing a safe and fair working environment that delivers national products with international specs.